Augmented Reality (AR) is the future of experiential marketing... and everything else.

No to be confused with Virtual Reality (VR), Augmented Reality (AR) does not always require goggles and headphones. The premise is to alter the reality that we currently live in and experience using technology. For instance, this rock climbing wall that has been turned into a real-life video game:

This is a simple example. However, when you break open the box and look at the potential for this type of technology - everything changes. Don't get me wrong... VR is cool, but AR is the future. With nonintrusive technology, reality changes. Experiential marketing is obvious, but the applications are endless. Think about it for a minute. The future of major league sports will eventually be flipped on its head as people like Jon (rock climbing guy) continue to combine the physical with the technological. 

There is no reason why my eventual son or daughter won't get a full-ride to Harvard for being the best quiddich player at their high school - and I fully expect them to.